How My Local Plumbing & Electrical Business Got 148 New Calls In 31 Days
I'd like to tell you about the best performing month I had in my business, because I believe it highlights the importance of consistent and systemised action over what most people do... which is always looking for the latest 'magic bullet' that changes things over night.
In December 2016, we tracked 148 calls which could be attributed to new enquiries within our system. These were calls coming from multiple online and offline sources, through one of our websites, and then requesting a quote, or a call out.
This is in a city with a population of around 100,000, and an actual target market of less than half that figure.
So how was I able do this?
It didn't happen over night. It was the result of a MARKETING SYSTEM that had been running continually and consistently for the previous several years, and which I'd tested, measured, tweaked, tested some more, invested A LOT of money in (and wasted a lot), but stuck with, and altered accordingly along the way.
The Marketing System That Generated 148 Calls In One Month For My Local Plumbing Business...
In December 2016 I took 148 phone calls from new customers. They all came from my own marketing, not a single penny spent on lead generation websites...
The system I designed, Plumber's Business Builder, is available for you as a full, step by step visual guide, in my popular ebook - The Plumber's 'Customers On Tap' Blueprint.
The point is, that it had moved way beyond random acts of trying to bring work in.
It was a system. And what's more, it was a proactive system. One that ticked over, bringing new leads, enquiries and customers in on a constant and consistent basis.
What do most trades do when it comes to marketing? They do nothing until they absolutely need to, then start desperately scrambling about on lead generation sites and social media. They're reactive, not proactive.
My proactive system brought in new enquiries, positioned my business as positively different within my local market, converted quotes into jobs at a high rate, and built long term relationships, encouraging repeat work and referrals.
It's a system that by December 2016, was working as a finely tuned machine; a funnel that brought in constant and consistent enquiries at one end, resulting in profitable revenue at the other.
All the time and effort it took to build, proved to be an investment and not a cost.
If you're a self employed trade, particularly a technical one such as a plumber, electrician or gas fitter, trades which have the bonus of 'expert' positioning, then systemising your marketing is the most efficient way to scale and grow your business.
And the quickest way to get results is through long term commitment, and then constant, and consistent action towards building that system.
There are no short cuts. There's no magic bullet. But there are quick results and low hanging fruit that you can immediately take advantage of, and start to build on.
Make the decision about where you want your business to go, then build the marketing system and website to take you there. If you feel like you need some help, reach out to me and book your Marketing Strategy Session. →
Any Questions? Get in touch at contact@plumbersbusinessbuilder.com. Every email is read, and we always respond within 24 hours (Mon - Fri)
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You've read the articles. You've seen what's possible. But reading about marketing and actually having a clear, step-by-step plan built for YOUR business are two very different things.
If you're tired of guessing what works and wasting money on things that don't — let me build you a custom marketing plan in a single 1-hour session. You bring the goals, I'll bring the plan. By the end of the call you'll know exactly what to do, in what order, and why — tailored to your area, your budget, and your ambitions.